Euphemism of Business English Writing开题报告

 2023-01-15 15:03:24

1. 研究目的与意义

Since the twenty-first century, with the promoting of foreign trade business in China, China''s foreign trade has been greatly developed, and trade communication becomes increasingly frequent.

As is known to all, foreign trade business contacts mainly rely on e-mail, so business English letter plays an important role in the communication between the two sides, business contact and consultation responses. And it has already been widely used in foreign trade business all over the world.

Good business letter writing is also a basic skill that the one who is engaged in fo reign trade business should have. Business English letters, as a communication tool, are facing the communication with each other directly. Whether the letter is polite or not, is related to the success or failure of the trade between both.

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2. 研究内容和预期目标

Through the understanding of the writing features of business letter writing, the thesis focuses on the research of Leech''s politeness principle theory which is put forward in the book of 'Principles of Pragmatics', he discussed the politeness principle in business English letter writing of euphemistic expression.

And I want to clarify the importance of euphemism in business letter writing through research, and make more and more foreign trade workers master the skill of euphemistic expression in business English letter writing, and help companies create a good trade relationships.

The first chapter will briefly introduce what is business English letter writing and significance of business English letter writing. The second chapter will introduce the theoretical basis which is named politeness principle. Let more readers have a basic understanding the theory. The third chapter introduces the euphemism politeness function, It will make readers know more about the politeness expressions in business English letters. The fourth chapter will focus on the politeness principle under the guidance of business English letter writing of euphemism. Through case analysis, it will strengthen readers#8217; intuitive feeling of euphemism. Chapter five is a summary of this paper, it will stress the importance of euphemism in Business English letter once again, and hope the essay will give a good inspiration to readers.

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3. 国内外研究现状

Politeness is a linguistic phenomenon, it exists in the history of human language. Since ancient times, politeness has played a special role in the forefront of pragmatics. The most influential in Western politeness principle is Leech''s politeness theories and Levinson#8217;s politeness strategies.

Leech developed Brown amp; Levinson#8217;s (1978/1987) The PP of Leech contains 6 maxims: Tact Maxim, Generosity Maxim, Approbation Maxim, Modesty Maxim, Agreement Maxim, Sympathy Maxim.

We do not have to exemplify all the maxims, for most of them are self-evident. 'Politeness Principle' from out of the day has been the focus of pragmatics and sociology, and has gotten a lot of improvement by lots of researchers (including researchers in China, such as Xu Shenghuan 1992, Wang Jian Hua, 2001).

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4. 计划与进度安排

Outline:

ChapterⅠ.Introduction

1.1 Background of business English letter writing

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5. 参考文献

[1]Holt, International Business Correspondence for All Occasions[M]. Macmillan, 2004.

[2]Mo Zaishu, Business English Writing[M]. Beijing: National Defense Industry Press, 2006 .

[3] Victor, International Business Communication[M]. State of New Jersey: Prentice Hall, 1997.

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